Arlington Creative Design & Production Company
We are a WBE & HUB certified hybrid-agency that turns a napkin sketch into reality by connecting creative resources to create branded programs and build themed spaces while providing an engaging consumer experience that defines and creates mass attention.
The Advantages of Specialty Advertising
Advertising specialties are those items inscribed with your company name and logo that you typically give away. Specialty advertising can be used on everything from pens and calendars to caps, t-shirts, lip balm and thumb drives. While developing creative programs, the Bubble includes ad specialties to create mass attention to push the brand, product or service. And yep, it really works!
In its most recent study of the industry, the Advertising Specialty Institute reported in 2008 that 81 percent of respondents kept the promotional item they were given because it was useful. When the public uses your ad specialty item, they expose your message to an exponentially larger audience. In fact, bags, which are one of the most popular ad specialties, received about 1,038 impressions per month. Translated into exposure, that means that every month someone carries a bag with your company logo on the front, more than 1,000 people will see that ad.
While you can spend a considerable amount of money on high-end ad specialties such as Cartier watches or Mont Blanc pens, the average ad specialty is relatively cheap in comparison to other advertising. The Advertising Specialty Institute reports that the average cost per exposure is $.0004. Magazine ads average $.033 per view and television costs you about $.019. The more items you purchase, the lower your costs. You’ll receive greater discounts when you buy 1,000 pens, for example, than if you buy 100 copies of the same pen with your name and contact information on it.
Rather than giving away coupons that cut into your margins, you can create incentives to attract customers that serve double duty. Give a free t-shirt to new customers, for example, and it will be seen by the public when those customers wear your shirts. Reward loyal clients with a thumb drive imprinted with your logo instead of giving them a discount on their next order. Advertising specialties are popular draws at trade shows, where you use your giveaways to attract visitors to your booth, giving you an opportunity to meet prospects and get their contact information. Instead of handing prospects a business card that gets put in a drawer or trash can, give a useful item such as a magnet or pen that keeps your name in front of them.